Commercial • Retail Interior
SuperGurl
- Location
- Plaza Singapura, Singapore
- Project type
- Commercial
- Archive
- 30 photographs
Project introduction
About SuperGurl.
A retail fit-out for SuperGurl at Plaza Singapura, designed to reinforce the brand while supporting merchandising and customer circulation.
Project case study
The brief and approach.
Project context
The SuperGurl store at Plaza Singapura needed a retail fit-out that could reinforce the brand, present merchandise clearly and support customer circulation.
Design and delivery approach
EFR Design Pte Ltd coordinated the store identity with display systems, customer movement and the practical fit-out behind the sales environment. The case study shows how the interior and built-in displays work together as a single retail experience.
Retail customer journeyMerchandise display systemsBrand environmentMall fit-out coordination
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